Keeping the BUSINESS Alive

It is a talent to be able to weave numbers into an interesting read. I have read in an article that readers tend to read through a sentence which contains numbers and statistical results without thorough comprehension. This just shows how important it is to capture your reader's attention. A reader's attention is much more easily diverted when an article is too wordy or in a business article's case, focused on statistics, percentage and ratios. It takes creativity and proper word usage to lure readers back into your writing.

The Philippines' Wealthiest was an interesting article because it focused on an interesting topic. It was an example of a business article that need not exude much creativity and play of writing techniques because it is interesting in itself. But what if you are focusing on a topic that is not really as interesting as the Forbes' list of wealthy men? A writer of a good business article must learn to focus on a particular angle of a seemingly boring topic and capitalize on it to write his article.

Not many journalists are too keen on keeping the business on business writing up and alive. I have read too many feature articles and news stories but only a few, short business articles. What does it take to keep the business alive? Donald Reynolds gave one important idea as to why journalists must consider business and economy another field to write about.

If companies' books are deceptive, if analysts are compromised, if mutual funds are sneaky, if the Securities and Exchange Commission is undermanned, who'll protect the public? Maybe the press.

Here, we see the importance of writing about the economy, business and stocks. It is the journalist's task to keep the public informed on news and stories of human interest and the economy is one broad topic that the public needs to be informed about.